Jul 09
Community / Lifestyle

Friend, Freda, and Defend New Orleans join the Ace Hotel

Freda now open at the Ace Hotel

The list of shops at the Ace Hotel grew this month with the openings of lifestyle-brand stores FRIEND, Freda, and Defend New Orleans!

Check out our guide to each store:

FRIEND is a menswear boutique that recently launched their first branded line of products. It specializes in casual and resort-inspired clothing that embraces the fun side of contemporary men’s style. The boutique showcases clothes and goods made especially for FRIEND in collaboration with local artists, illustrators, and craftspeople.

FREDA is native to Marfa, TX and new to New Orleans. Freda provides a space for local artists and makers to showcase and share their work. Freda carries a carefully chosen selection of clothing, jewelry and accessories, apothecary, home and travel goods, gifts, art objects, hand-picked vintage, locally made wares, and other special item.

DEFEND NEW ORLEANS is a much-loved locally-printed clothing and accessories shop. It has been impacting the New Orleans community by supporting local nonprofits, hosting events, and producing creative content since the opening of its original location in 2003. DNO’s second location at the Ace Hotel  is a showcase for new products and collaborations, as well as an experiential laboratory for events and community building.

Make sure to stop by and check out the stores for yourself!


Ace Hotel New Orleans, 600 Carondelet Street
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