Stonefree, a new boutique concept from owner Megan Koch, will bring designer style and a bohemian aesthetic to The Paramount at South Market early next year. Stonefree will carry an eclectic mix of women’s apparel, jewelry and accessories, as well as a curated selection of home goods. Koch’s vision for the store celebrates “the gypsy spirit, with a 70’s Americana, rock n’ roll aesthetic,” featuring designer items that embrace an “organic, earthy, sexy” feel.
“There are so many exciting things happening downtown right now, and I’m thrilled to be a part of it,” said Koch. “I’m opening the store because I feel that the brands I’m passionate about are underrepresented in the market here, so hopefully the downtown community will agree with me! Stonefree will represent the fashion and lifestyle I’ve come to love, and I can’t wait to share my vision with South Market.”
Head to The Paramount’s site for more info.